ahf
aha
aha
North/South Arrow

We celebrate thinking. We encourage inquiry. We live for surprising discoveries. We exist to join together those who hunger for knowledge and create a sense of belonging among those who desire to learn. And now our name reflects that bond. We are more than an organization—we are an alliance of thinkers. We are AHA.

North/South Arrow

Alabama is represented throughout the new identity – from the primary, secondary and abbreviation varitations.

The shape of Alabama is hidden within the “A”

EWArrowShort

Type treatment shows “expansion” of knowledge and expression.

NSArrowShort
aha-text
EWArrowShort

Exclamation point conveys excitement and the act of learning something new.

Color Palette

The color palette was developed based on the hero of capturing knowledge – the brain.

brain

Color Palette

The study of humanities requires both left and right brain thinking, a term we refer to as “Whole Brain Thinking”.

brain

Color Palette

The study of humanities requires both left and right brain thinking, a term we refer to as “Whole Brain Thinking”.

Shape
brain

Color Palette

A “solids” palette was pulled from the individual colors of the gradients to be used as identifiers for each study of the humanities as well as use in print mediums as needed.

Philosophy.
Literature.
Ethics.
History.
History of Art.
Languages.
Law.

Typography

We chose ”Bungee” to develop the primary brand logotype and altereed the face to be slightly rounder and softer. The face features all capital lettering and conveys a bold, friendly, and approachable look which serves as a the perfect base for the rebrand.

Logotype BUNGEE replaceme

Typography

The secondary typography kit for the brand identity was updated to reflect the past, present and future. We chose a combination of humanit, sans-serif and mono typefaces to create a balance and contrast to this representation.

Headline
Cabernet JF

AA

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
01 02 03 04 05 06 07 08 09
Subhead
Didact Gothic

AA

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
01 02 03 04 05 06 07 08 09
Body Copy
Courier Prime

AA

Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
01 02 03 04 05 06 07 08 09

Support AHA

Donating to AHA supports programs that improve literacy and education, provide resources to cultural institutions, and deliver interesting and diverse enrichment opportunities and AHA moments to cities and underserved communities throughout Alabama.

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