We celebrate thinking. We encourage inquiry. We live for surprising discoveries. We exist to join together those who hunger for knowledge and create a sense of belonging among those who desire to learn. And now our name reflects that bond. We are more than an organization—we are an alliance of thinkers. We are AHA.
Alabama is represented throughout the new identity – from the primary, secondary and abbreviation varitations.
The shape of Alabama is hidden within the “A”
Type treatment shows “expansion” of knowledge and expression.
Exclamation point conveys excitement and the act of learning something new.
The color palette was developed based on the hero of capturing knowledge – the brain.
The study of humanities requires both left and right brain thinking, a term we refer to as “Whole Brain Thinking”.
The study of humanities requires both left and right brain thinking, a term we refer to as “Whole Brain Thinking”.
A “solids” palette was pulled from the individual colors of the gradients to be used as identifiers for each study of the humanities as well as use in print mediums as needed.
We chose ”Bungee” to develop the primary brand logotype and altereed the face to be slightly rounder and softer. The face features all capital lettering and conveys a bold, friendly, and approachable look which serves as a the perfect base for the rebrand.
The secondary typography kit for the brand identity was updated to reflect the past, present and future. We chose a combination of humanit, sans-serif and mono typefaces to create a balance and contrast to this representation.
Donating to AHA supports programs that improve literacy and education, provide resources to cultural institutions, and deliver interesting and diverse enrichment opportunities and AHA moments to cities and underserved communities throughout Alabama.